(September 24, 2007) The California Milk Advisory Board (CMAB) has announced that Tricia Heinrich has joined as Vice President of Communications.

In her position, Heinrich will serve as a spokesperson for the California Milk Advisory Board, which represents the nearly 2,000 dairy farmers comprising California's dairy industry, the country's largest. She also will direct communications programs promoting all California dairy products, including Real California Cheese.

"We are delighted to have Tricia join the CMAB's management team. Her expertise will be extremely valuable in guiding industry communications efforts as we move ahead with the national introduction of the Real California Milk seal and with our broad promotional work for California's dairy industry," said Stan G. Andre, CMAB Chief Executive Officer.

Heinrich brings to the position more than 20 years of communications experience in corporate, consulting and agency environments. Most recently, she was founder and principal of Heinrich Communications, a consulting firm providing public relations, marketing communications and public affairs support for its clients.

Previously, she held executive positions at several communications agencies, including Weber Shandwick Worldwide and the Churchill Group, and with such corporations as Genesys Conferencing and Texas Instruments. Heinrich holds a Master of Business Administration degree in Marketing from the University of Houston and a Bachelor of Arts degree in Journalism and Spanish from Texas Tech University.