TRACY, Calif. (November 14, 2016) – The California Milk Advisory Board (CMAB) today revealed the design for its “Legacy of Generations” float, which will appear in the 128^th Rose Parade® presented by Honda on Monday, January 2, 2017. The Real California Milk float, the second entry for California dairy, will feature multi-generational California dairy farm families alongside a life-size animated cow and the products that have made California the number one dairy state.

SAN DIEGO (October 27, 2016) – San Diego Unified School District (SDUSD) was presented with $20,000 in financial and in-kind resources from Real California Milk, representing the state’s dairy families, the San Diego Chargers and the National Foundation on Fitness, Sports & Nutrition (NFFSN) to expand student health and wellness in schools throughout the area.

OAKLAND (September 29, 2016) – Hayward Unified School District (HUSD) was presented with a $10,000 ‘Hometown Grant’ from Real California Milk, representing the state’s dairy families, and the Oakland Raiders, to expand nutrition and physical activity programs in schools throughout the district. The donation was made in a celebration on September 26 at Southgate Elementary School, which had the highest increase and overall highest elementary test scores in the district.

TRACY, Calif. (September 1, 2016) – The new school year means a return to teachers, books and schedules as well as a fresh start in developing healthy eating habits to fuel young brains and bodies. With 70 percent of households with children wishing there were healthier snack options* available, the real food experts at the California Milk Advisory Board (CMAB) put together a back-to-school checklist of ideas for all members of the family to get a fresh start on healthy snacking with Real California dairy:  

Tracy, Calif., August 5, 2016 – The California Milk Advisory Board (CMAB) recently welcomed the 2016-2017 class of Dairy Princess representatives for a five-day session to launch their year of service as California dairy industry advocates. Seventeen Dairy Princesses and Alternates from Districts 1 to 9 attended the Dairy Princess Training Week in June where they learned presentation and public speaking skills, etiquette and social media tips and an overview of industry programs and issues.

The 2016-2017 California Dairy Princess Court includes:

TRACY, Calif. – August 1, 2016 – California cow’s milk processors displaying the Real California Cheese and Milk seals brought home 28 awards from the 2016 annual cheese competition held by the American Cheese Society (ACS), July 27-30, 2016 in Des Moines, Iowa.

TRACY, Calif. (July 14, 2016) ­­– La Quinta Middle School scored a touchdown when two students were selected to represent the state of California at the 7^th annual Fuel Up to Play 60 (FUTP 60) Student Summit in West Lafayette, Indiana. Kymani Nix and Karissa Gonzales were chosen to serve as ambassadors for healthy eating and physical activity for the 2016-2017 school year. FUTP 60 is a partnership between the National Football League (NFL) and the nation’s dairy farmers in cooperation with the U.S.

TRACY, Calif. – June 30, 2016 – California cow’s milk processors that carry the Real California Cheese or Milk seals brought home 89 awards including Best of Show during the 2016 annual cheese competition held by the California State Fair in Sacramento. Pt. Reyes Farmstead Cheese was nominated as Best of Show Cow’s Milk Cheese and Best of California Cow’s Milk Cheese during the annual event and four processors, California Dairies, Inc., Fiscalini Cheese Co., Sierra Nevada Cheese Co. and Valley Ford Cheese Co., were nominated as Best of California Cow’s Milk Cheese.

TRACY, Calif., May 18, 2016 – California’s rich Latin culture and heritage help make the state the country’s leading producer of Hispanic-style cheese and dairy products. To recognize all of these flavorful products that bring authentic flavors to Latin favorites and new life to everyday meals, the California Milk Advisory Board (CMAB) is celebrating May as Hispanic Dairy Month.

SOUTH SAN FRANCISCO, Calif. & MODESTO, Calif., May 14, 2015 – Cementing its place as California’s most important agricultural commodity by farm revenue, California farms sold about $9.4 billion worth of milk while the dairy industry contributed approximately $21 billion in value added to the gross state product in 2014, according to a California Milk Advisory Board (CMAB) study conducted by the University of California Agricultural Issues Center (AIC).