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Show Success: Why Winning Starts Long Before the Show

Chris Eastwood

Chris Eastwood is a business development manager for the California Milk Advisory Board, Tracy, California,where he focuses on expanding partnerships, vendor strategies and driving the national retail and foodservicegrowth of Real California Milk dairy products.

For many brands in specialty food and consumer packaged goods, trade show participation becomes a kind ofinstitutional habit. The booth gets reserved,

Milk Offers Red, White and Delicious Ways to Gather with Family and Friends This Fourth of July

Tracy, Calif. – (June 24, 2026) – As Americans prepare to celebrate the nation’s 250th birthday, Real California Milk is helping families make the holiday even more memorable with festive recipes featuring wholesome, delicious dairy products made with milk from California family dairy farms.

Whether hosting a backyard barbecue, neighborhood gathering or

Education

By Veronique LaGrange, California Milk Advisory Board

Building Long-Term Value for California Dairy

Innovation in dairy begins long before a new product reaches store shelves. It starts with knowledge, technical skills and the willingness to explore new opportunities.

One of the long-term goals of the California Milk Advisory Board’s (CMAB) California Dairy Innovation Center (CDIC) has been to help create that foundation by providing educational programs