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California Milk Advisory Board Introduces "Day Can Wait" Creative Focused On The Calming, Wholesome Effect Of Dairy At Breakfast

New ads leverage habits developed during quarantine, including breakfast with family
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Real California Milk Snackcelerator Doubles Semi-Finalist Pool And Expands To Over $800,000 In Awards In Response To Quality Of Applications

Influx of creative dairy snacking startups inspires California Milk Advisory Board to add $350,000 in additional awards and create the “Sweet & Savory 16” runoff in VentureFuel-run innovation competition
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California Milk Advisory Board Launches California Dairy Innovation Center To Drive Innovation In Number One Dairy State

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the development of the California Dairy Innovation Center (CDIC), a collaborative effort to further product-oriented innovation and enhance productivity for California dairy.

The CDIC will feed dairy innovation efforts for the number one dairy state with collaborations between California dairy producers, processors, and universities.