Press Releases
Real California Milk and Celebrity Dad Mario Lopez Partner to Debut Children's Stories Highlighting the Importance of Family and Breakfast in Instagram Live Event
April 2021Join Mario Lopez and Real California Milk April 24th for Instagram Live Breakfast Story Reading
With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children.
Read MoreCalifornia Dairy Farmers, Processors Assist With Continuation of Feeding Programs at California Schools
April 2021Milk Cooler Bag Initiative Keeps Milk on the Menu at Schools Affected by COVID Changes
California dairy farmers and processors, with the support of the California Milk Advisory Board (CMAB) and Dairy Council of California (DCC), are aiding schools in the central and southern regions of the Golden State through a pilot program that supplies California schools with portable insulated milk cooler bags to keep milk cold and remain part of school meal service.
Read MoreMaximize Family Meal Flavors with Cheese
March 2021While there are many ways to enhance the taste and texture of your family’s favorite dishes, perhaps one of the simplest and most impactful is the addition of cheese. From fish and seafood to veggie-inspired recipes, the dairy delight provides a versatile, flavorful ingredient.
Read MoreResearch Shows Real Milk Supports Immune Health, Bones & Muscles
February 2021University of California at Davis Food Chemist Shares Science Behind Distinct Health Benefits of Real Milk, a Key to Health and Disease Prevention
Immune system support and disease prevention are top of mind for Americans stuck at home under the threat of Covid and in a cycle of inactivity led by excess time in front of computer, phone and television screens.
Read MoreAdd Memorable Meaning to Holiday Mornings with Baked Brie Pancakes
December 2020Of all the traditions that make the holiday season truly special, there’s one that often stands above the rest by bringing loved ones to the table: food. This year, despite all the unknowns that’ll likely make the festivities different than ever before, you can bring your family together with recipes that add that special feeling back to time spent celebrating.
Read MoreVeronique Lagrange Appointed Director of California Dairy Innovation Center
December 2020New CDIC Director to Lead Product-Oriented Innovation for California Dairy Industry in Collaboration with Industry and Academia
The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Veronique Lagrange as the Director of the California Dairy Innovation Center (CDIC).
Read MorePeekaboo Organics Wins Real California Milk Snackcelerator Competition With Ice Cream Featuring Hidden Veggies, Awarded $200,000 In Support To Bring Minis To Market
November 2020Yummy Industries' Cheese-Bits Awarded $100,000 in Support as Runner Up in California Milk Advisory Board and VentureFuel's Partnership to Spur Dairy Product Innovation
Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner today of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.
Read MoreChef Ricky Webster Wins $15,000 for Recipe Inspired by San Francisco’s Iconic Fisherman’s Wharf in Real California Pizza Contest
November 2020Winners from Washington & California Take Home $25,000 in Prizes at International Bake-off Showcasing Real California Cheeses
Using a revised bake-off format in line with the current Covid-19 protocols, the California Milk Advisory Board (CMAB) awarded two contestants with $25,000, in the 2020 Real California Pizza Contest – an international search for the best pizza recipes using Real California Cheese.
Read MoreFour Dairy Snack Startups Compete For $200,000 In Real California Milk Snackcelerator Competition Finals
November 2020Two Savory, Two Sweet Competitors Preparation for Final Showdown to Make it to Market
Ice cream infused with vegetables, to-go premium cheese snacks, decadent chocolate mousse and flavored paneer make up the finalists announced today in the Real California Milk Snackcelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.
Read MoreCalifornia Milk Advisory Board Introduces "Day Can Wait" Creative Focused On The Calming, Wholesome Effect Of Dairy At Breakfast
October 2020New ads leverage habits developed during quarantine, including breakfast with family
The contrast between the pull of distractions that start in the early mornings with the satisfying and calming elements of enjoying California dairy for breakfast are brought to life in two new creative explorations in the California Milk Advisory Board’s (CMAB) Enter the Golden State campaign debuting this week.
Read MoreBusy Season Meal Solutions
October 2020As families across the country transition back into more normal routines this fall with work, school – whether virtual or in-person – and calendars jam-packed with commitments, it’s important to find ways to save precious time and squeeze in more moments with loved ones.
While getting nutritious, delicious and affordable meals on the table to help fuel those busy days is crucial, there are ways to cut down the amount of time spent in the kitchen each day.
Read MoreReal California Milk Snackcelerator Doubles Semi-Finalist Pool And Expands To Over $800,000 In Awards In Response To Quality Of Applications
October 2020Influx of creative dairy snacking startups inspires California Milk Advisory Board to add $350,000 in additional awards and create the “Sweet & Savory 16” runoff in VentureFuel-run innovation competition
The California Milk Advisory Board (CMAB) announced today that it has doubled the number of semi-finalists and added over $350,000 in additional awards to the Real California Milk Snackcelerator, its dairy product innovation competition.
Read MoreCalifornia Milk Advisory Board Launches California Dairy Innovation Center To Drive Innovation In Number One Dairy State
October 2020The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the development of the California Dairy Innovation Center (CDIC), a collaborative effort to further product-oriented innovation and enhance productivity for California dairy.
The CDIC will feed dairy innovation efforts for the number one dairy state with collaborations between California dairy producers, processors, and universities.
Read MoreCalifornia Dairy Sustainability Summit Goes Virtual
September 2020Dairy farmers, policymakers, technology providers, and researchers will connect digitally this November 5th and 6th to promote the continued advancement of planet-smart, sustainable farming practices.
Organizers of the California Dairy Sustainability Summit today announced that their second industry event would take place virtually this November 5th and 6th.
Read MoreMuseum of Ice Cream and Real California Milk Launch FREE Virtual “Sundae School” Ice Cream Making Classes for Students in California
September 2020“Sundae School” Classes to Provide Kids an Educational and Engaging Lesson with a Delicious Finale
With a common mission of serving California communities, Museum of Ice Cream (MOIC) and Real California Milk are partnering to offer free virtual “Sundae School” classes to foster learning with a sprinkle of fun for students throughout the state.
Read MoreThe Creators of Got Milk? and California Dairy Farmers Partner to Help Provide 1 Million Meals and 1 Million Servings of Milk to Families Facing Hunger Through #FoodForThought Initiative
August 2020The California Milk Processor Board and Real California Milk with Feeding America® Celebrate Nourishing Acts of Kindness with Donations to Food Banks Throughout the Golden State
Committed to helping California families facing hunger, the California Milk Processor Board (CMPB), creators of got milk? and toma leche, and the California Milk Advisory Board (CMAB), representing California dairy farm families, today announced a partnership with Feeding America® to help provide 1 million meals and 1 million servings of milk through the launch of #FoodForThought, a campaign highlighting acts of kindness while inspiring and encouraging people’s desire to give back to their community.
Read MoreFinalists Compete for $30,000 in International Pizza Contest Top Pizza Chefs Showcase Innovative Recipes Using Real California Cheese
August 2020The California Milk Advisory Board (CMAB) today announced finalists in the 2020 Real California Pizza Contest (RCPC) – a search for the best recipes using Real California Cheese. The contest, in its second year, will award prize money totaling $30,000 for the most innovative use of cow’s milk cheeses from California in three categories.
Read MoreReal California Milk Innovation Competition Takes On Snacking With The Launch Of The 2020 Snackcelerator
August 2020The California Milk Advisory Board (CMAB) announced today the return of its dairy product innovation competition with the launch of the Real California Milk Snackcelerator to inspire new ideas integrating the flavor and functionality of California dairy into snack formulations that meet the needs of today’s consumers.
Read MoreCalifornia Cheesemakers' Select Cheese Box Debuts in Support of California Artisan Cheesemakers
June 2020The California Milk Advisory Board (CMAB) and dairy exporter HarbyrCo today announced the launch of “California Cheesemakers’ Select”, a curated box of hand-picked California artisan cheeses available for delivery to consumers throughout the U.S. The California Cheesemakers’ Select box will feature a different selection of four artisanal cow’s milk cheeses, sized 5-8 oz. each, every month on the CaliforniaCheeseBox.com website for $49 each.
Read MoreReal California Pizza Contest Re-Launches
May 2020Search for Best Pizza Recipes with California Cheese to Award $30,000 to Creative Chefs, Pizza Professionals
The California Milk Advisory Board (CMAB) today announced the re-launch of the 2020 Real California Pizza Contest following a brief hiatus due to the COVID-19 situation.
Read More