Press Releases

New Statewide Education Campaign Aims to Increase Recycling of Plastic Milk Jugs

October 2021
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California Milk Advisory Board launches initiative to raise awareness of recyclability of milk jug with easy mantra: Pour it. Cap it. Bin it.

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REAL CALIFORNIA MILK KICKS OFF BACK TO SCHOOL WITH MILK & CEREAL CAMPAIGN AT RETAIL

August 2021

Breakfast Promotion Focuses on Creative Uses of Classic Breakfast Combination as Children and Families Return to the Classroom

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Real California Milk Excelerator Announces Semi-Finalists in Personal Health & Wellness Product Innovation Competition

July 2021

3rd Annual California Milk Advisory Board and VentureFuel Initiative Showcases Emerging Dairy-Based Functional Food, Beverage and Beauty Products for Consumer’s Changing Lifestyles

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Real California Milk Foodservice Announces Chef Finalists for CADairy2Go Competition Cook Off in Napa

July 2021

Finalists compete for over $22,000 in prizes for innovative use of California dairy

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Snack Happier This Summer with Extraordinary Frozen Treats Curated from California

June 2021

For a summer packed with everything from July 4th BBQs to the international games, Real California Milk has curated a selection of one-of-a-kind seasonal frozen treats to upgrade snacks from ordinary to extraordinary

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Real California Milk Foodservice Debuts CADairy2Go Chef Competition Celebrating Innovation in the To-Go Space

June 2021

California Milk Advisory Board selects 12 creative chefs to participate in inaugural culinary event

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Real California Milk EXCELerator and New Incubator Boot Camp Launch Search for Performance and Recovery Innovation in Dairy

May 2021

The California Milk Advisory Board (CMAB) today announced the return of its annual dairy innovation competition with a new name and increased focus on advancing excellence in functional dairy product development.

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A Trendy, Edible Gift for Mother's Day

April 2020

Every Mother’s Day is an opportunity to show your mom just how special she is and how grateful you are for all she does. Make her day with a present that wraps the personal touch of a handmade craft and the novelty of a quirky trend into one unforgettable gift.

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Real California Milk and Celebrity Dad Mario Lopez Partner to Debut Children's Stories Highlighting the Importance of Family and Breakfast in Instagram Live Event

April 2021

Join Mario Lopez and Real California Milk April 24th for Instagram Live Breakfast Story Reading

With families balancing work and at-home or modified school schedules, starting the day off right has become more important than ever. To help encourage families to cherish shared moments at the breakfast table, Real California Milk has created a new digital series of short stories for children.

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California Dairy Farmers, Processors Assist With Continuation of Feeding Programs at California Schools

April 2021

Milk Cooler Bag Initiative Keeps Milk on the Menu at Schools Affected by COVID Changes

California dairy farmers and processors, with the support of the California Milk Advisory Board (CMAB) and Dairy Council of California (DCC), are aiding schools in the central and southern regions of the Golden State through a pilot program that supplies California schools with portable insulated milk cooler bags to keep milk cold and remain part of school meal service.

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Maximize Family Meal Flavors with Cheese

March 2021

While there are many ways to enhance the taste and texture of your family’s favorite dishes, perhaps one of the simplest and most impactful is the addition of cheese. From fish and seafood to veggie-inspired recipes, the dairy delight provides a versatile, flavorful ingredient.

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Research Shows Real Milk Supports Immune Health, Bones & Muscles

February 2021

University of California at Davis Food Chemist Shares Science Behind Distinct Health Benefits of Real Milk, a Key to Health and Disease Prevention

Immune system support and disease prevention are top of mind for Americans stuck at home under the threat of Covid and in a cycle of inactivity led by excess time in front of computer, phone and television screens.

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Add Memorable Meaning to Holiday Mornings with Baked Brie Pancakes

December 2020

Of all the traditions that make the holiday season truly special, there’s one that often stands above the rest by bringing loved ones to the table: food. This year, despite all the unknowns that’ll likely make the festivities different than ever before, you can bring your family together with recipes that add that special feeling back to time spent celebrating.

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Veronique Lagrange Appointed Director of California Dairy Innovation Center

December 2020

New CDIC Director to Lead Product-Oriented Innovation for California Dairy Industry in Collaboration with Industry and Academia

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Veronique Lagrange as the Director of the California Dairy Innovation Center (CDIC).

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Peekaboo Organics Wins Real California Milk Snackcelerator Competition With Ice Cream Featuring Hidden Veggies, Awarded $200,000 In Support To Bring Minis To Market

November 2020

Yummy Industries' Cheese-Bits Awarded $100,000 in Support as Runner Up in California Milk Advisory Board and VentureFuel's Partnership to Spur Dairy Product Innovation

Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner today of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.

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Chef Ricky Webster Wins $15,000 for Recipe Inspired by San Francisco’s Iconic Fisherman’s Wharf in Real California Pizza Contest

November 2020

Winners from Washington & California Take Home $25,000 in Prizes at International Bake-off Showcasing Real California Cheeses

Using a revised bake-off format in line with the current Covid-19 protocols, the California Milk Advisory Board (CMAB) awarded two contestants with $25,000, in the 2020 Real California Pizza Contest – an international search for the best pizza recipes using Real California Cheese.

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Four Dairy Snack Startups Compete For $200,000 In Real California Milk Snackcelerator Competition Finals

November 2020

Two Savory, Two Sweet Competitors Preparation for Final Showdown to Make it to Market

Ice cream infused with vegetables, to-go premium cheese snacks, decadent chocolate mousse and flavored paneer make up the finalists announced today in the Real California Milk Snackcelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.

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