Press Releases

Peekaboo Organics Wins Real California Milk Snackcelerator Competition With Ice Cream Featuring Hidden Veggies, Awarded $200,000 In Support To Bring Minis To Market

November 2020

Yummy Industries' Cheese-Bits Awarded $100,000 in Support as Runner Up in California Milk Advisory Board and VentureFuel's Partnership to Spur Dairy Product Innovation

Peekaboo Organics' ice cream featuring hidden vegetables was named the grand prize winner today of the Real California Milk Snackcelerator dairy snack innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.

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Chef Ricky Webster Wins $15,000 for Recipe Inspired by San Francisco’s Iconic Fisherman’s Wharf in Real California Pizza Contest

November 2020

Winners from Washington & California Take Home $25,000 in Prizes at International Bake-off Showcasing Real California Cheeses

Using a revised bake-off format in line with the current Covid-19 protocols, the California Milk Advisory Board (CMAB) awarded two contestants with $25,000, in the 2020 Real California Pizza Contest – an international search for the best pizza recipes using Real California Cheese.

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Four Dairy Snack Startups Compete For $200,000 In Real California Milk Snackcelerator Competition Finals

November 2020

Two Savory, Two Sweet Competitors Preparation for Final Showdown to Make it to Market

Ice cream infused with vegetables, to-go premium cheese snacks, decadent chocolate mousse and flavored paneer make up the finalists announced today in the Real California Milk Snackcelerator product innovation competition created by the California Milk Advisory Board (CMAB) and VentureFuel.

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California Milk Advisory Board Introduces "Day Can Wait" Creative Focused On The Calming, Wholesome Effect Of Dairy At Breakfast

October 2020

New ads leverage habits developed during quarantine, including breakfast with family

The contrast between the pull of distractions that start in the early mornings with the satisfying and calming elements of enjoying California dairy for breakfast are brought to life in two new creative explorations in the California Milk Advisory Board’s (CMAB) Enter the Golden State campaign debuting this week.

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Busy Season Meal Solutions

October 2020

As families across the country transition back into more normal routines this fall with work, school – whether virtual or in-person – and calendars jam-packed with commitments, it’s important to find ways to save precious time and squeeze in more moments with loved ones.

While getting nutritious, delicious and affordable meals on the table to help fuel those busy days is crucial, there are ways to cut down the amount of time spent in the kitchen each day.

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Real California Milk Snackcelerator Doubles Semi-Finalist Pool And Expands To Over $800,000 In Awards In Response To Quality Of Applications

October 2020

Influx of creative dairy snacking startups inspires California Milk Advisory Board to add $350,000 in additional awards and create the “Sweet & Savory 16” runoff in VentureFuel-run innovation competition

The California Milk Advisory Board (CMAB) announced today that it has doubled the number of semi-finalists and added over $350,000 in additional awards to the Real California Milk Snackcelerator, its dairy product innovation competition.

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California Milk Advisory Board Launches California Dairy Innovation Center To Drive Innovation In Number One Dairy State

October 2020

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the development of the California Dairy Innovation Center (CDIC), a collaborative effort to further product-oriented innovation and enhance productivity for California dairy.

The CDIC will feed dairy innovation efforts for the number one dairy state with collaborations between California dairy producers, processors, and universities.

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California Dairy Sustainability Summit Goes Virtual

September 2020

Dairy farmers, policymakers, technology providers, and researchers will connect digitally this November 5th and 6th to promote the continued advancement of planet-smart, sustainable farming practices.

Organizers of the California Dairy Sustainability Summit today announced that their second industry event would take place virtually this November 5th and 6th.

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Museum of Ice Cream and Real California Milk Launch FREE Virtual “Sundae School” Ice Cream Making Classes for Students in California

September 2020

“Sundae School” Classes to Provide Kids an Educational and Engaging Lesson with a Delicious Finale

With a common mission of serving California communities, Museum of Ice Cream (MOIC) and Real California Milk are partnering to offer free virtual “Sundae School” classes to foster learning with a sprinkle of fun for students throughout the state.

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The Creators of Got Milk? and California Dairy Farmers Partner to Help Provide 1 Million Meals and 1 Million Servings of Milk to Families Facing Hunger Through #FoodForThought Initiative

August 2020

The California Milk Processor Board and Real California Milk with Feeding America® Celebrate Nourishing Acts of Kindness with Donations to Food Banks Throughout the Golden State

Committed to helping California families facing hunger, the California Milk Processor Board (CMPB), creators of got milk? and toma leche, and the California Milk Advisory Board (CMAB), representing California dairy farm families, today announced a partnership with Feeding America® to help provide 1 million meals and 1 million servings of milk through the launch of #FoodForThought, a campaign highlighting acts of kindness while inspiring and encouraging people’s desire to give back to their community.

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Finalists Compete for $30,000 in International Pizza Contest Top Pizza Chefs Showcase Innovative Recipes Using Real California Cheese

August 2020

The California Milk Advisory Board (CMAB) today announced finalists in the 2020 Real California Pizza Contest (RCPC) – a search for the best recipes using Real California Cheese. The contest, in its second year, will award prize money totaling $30,000 for the most innovative use of cow’s milk cheeses from California in three categories.

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Real California Milk Innovation Competition Takes On Snacking With The Launch Of The 2020 Snackcelerator

August 2020

The California Milk Advisory Board (CMAB) announced today the return of its dairy product innovation competition with the launch of the Real California Milk Snackcelerator to inspire new ideas integrating the flavor and functionality of California dairy into snack formulations that meet the needs of today’s consumers.

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California Cheesemakers' Select Cheese Box Debuts in Support of California Artisan Cheesemakers

June 2020

The California Milk Advisory Board (CMAB) and dairy exporter HarbyrCo today announced the launch of “California Cheesemakers’ Select”, a curated box of hand-picked California artisan cheeses available for delivery to consumers throughout the U.S. The California Cheesemakers’ Select box will feature a different selection of four artisanal cow’s milk cheeses, sized 5-8 oz. each, every month on the CaliforniaCheeseBox.com website for $49 each.

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Real California Pizza Contest Re-Launches

May 2020

Search for Best Pizza Recipes with California Cheese to Award $30,000 to Creative Chefs, Pizza Professionals

The California Milk Advisory Board (CMAB) today announced the re-launch of the 2020 Real California Pizza Contest following a brief hiatus due to the COVID-19 situation.

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California Dairy Industry Comes Together to Teach Ag Literacy to Support Distance Learning

May 2020

California Milk Advisory Board, Dairy Council of California Partnership offers teachers, students and families science-based nutrition curriculum and farm visits in a virtual format

The California Milk Advisory Board (CMAB) has partnered with Dairy Council of California to teach ag literacy in an exciting and innovative way that brings the farm experience to students as they learn from home.

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California Dairy Farmers Earn U.S. Dairy Sustainability Award in Collaboration with Environmental, Industry Partners

April 2020

Partnership recognized with national award for achieving significant reductions in water use and greenhouse gas emissions

The California Milk Advisory Board (CMAB) today is celebrating a unique industry partnership for earning a prestigious U.S. Dairy Sustainability Award.

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Dayna Ghiradelli Joins California Milk Advisory Board Marketing Team

April 2020

New Director of Producer Relations to serve as liaison for California dairy families

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, today announced the addition of Dayna Ghirardelli as Director of Producer Relations.

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California Milk Advisory Board 2020 Executive Committee Officers

April 2020

Newly elected 2020 officers of the California Milk Advisory Board Executive Committee are Vice Chairman Tony Louters of Merced, Chairman Josh Zonneveld of Laton, Treasurer David Vander Schaaf of Stockton, Shown in the bottom row (left to right): Member-at-Large Essie Bootsma of Lakeview, Secretary Megan Silva of Escalon, Member-at-Large Kirsten Areias of Los Banos, and  Member-at-Large Renae DeJager of Chowchilla.

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California Milk Advisory Board Announces Postponement of Real California Pizza Foodservice Contest

March 2020

The California Milk Advisory Board (CMAB) today announced that it is putting the 2020 Real California Pizza Contest on hold due to the current COVID-19 situation and its effect on the foodservice community.

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A Statement from John Talbot

March 2020

During these uncertain times, it’s reassuring to know that the farmers who we rely on to put food on our tables are continuing to provide for our families and neighbors despite these unprecedented circumstances. Rest assured; our California dairy farmers are working hard to deliver safe, healthy food for you to enjoy in your homes.

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