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Real California Milk Awards $5,000 to Ericson Elementary

California Milk Advisory Board Announces Winner of “Real California Milk Supports Real California Schools” Program in Fresno

SOUTH SAN FRANCISCO, Calif., & MODESTO, Calif.—March 18, 2010— Abigail Anguiano-Sosa, a fifth-grader at Ericson Elementary in Fresno, Calif., received a Wii Fit system and $5,000 for her school today as the grand prize winner in the second annual Real California Milk Supports Real California Schools program. The award was presented during a special assembly hosted by the California Milk Advisory Board (CMAB), featuring appearances by local Dairy Princesses and a California dairy producer. In addition to Anguiano-Sosa’s prizes, the CMAB also announced four first-prize winners from Fresno Unified School District elementary schools that will each receive a Wii Fit system.

Launched in fall 2009, the program provided education to Fresno Unified elementary school students and their families about California dairy and the benefits of a healthy diet, and encouraged them to collect Real California Milk seals found on products like milk, butter and yogurt to enter to win. Families from more than 25 schools collected nearly 3,000 Real California Milk seals through December 2009.

 “The program offers a fun and engaging way for kids to learn more about the milk and dairy products on their table, said Stan Andre, CEO of the California Milk Advisory Board. “We’re happy to see so many Fresno teachers, students and families take part in a promotion that is educational and helps support struggling California schools and local dairy families.”

The program distributed bilingual posters and newsletters featuring dairy facts, games and coupons for dairy products with the Real California Milk and Real California Cheese seals to nearly 50,000 elementary school students in the Fresno Unified School District last fall. Each Real California Milk seal collected from stores that carry products with the seal served as an entry into the sweepstakes.

Additional information about the Real California Milk Supports Real California Schools program is available at http://www.RealCaliforniaMilk.com/content/fresno. Visitors to the site can also get to know their local California dairy producers by viewing the Real California Dairy Families video documentary series at www.RealCaliforniaMilk.com/people.

Dairy products made with California milk can be identified by the Real California Milk seal, which certifies that the products are made exclusively with milk produced on California dairy farms. California produces more butter, ice cream, yogurt and nonfat dry milk than any other state. The state is the second-largest producer of cheese, which is available nationally under the Real California Cheese seal.