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New Pizza Brochure Features California Specialty Cheeses

SOUTH SAN FRANCISCO, Calif., & MODESTO, Calif. – July 20, 2012 –The California Milk Advisory Board (CMAB) has released a new resource showcasing ideas for how pizza foodservice operators can incorporate California specialty cheeses to increase profits and menu innovation. The brochure, “The Appeal of Real: Building Pizza Profit Power with Real California Cheese,” presents creative takes on classic pizza combinations as well as fresh flavor trends.

When it comes to pizza, today’s consumers are looking for something special. In fact, the National Restaurant Association included Artisan cheeses in their Top 20 Trends report for 2012. California specialty cow’s milk cheeses deliver a distinct flavor and texture, and are a great option for operators looking for ways to add consumer appeal and profitably to their pizza menu items. With recipes like Molto Basilico featuring California Pesto Jack and Mole Olé topped with a blend of four Hispanic-style cheeses, The Appeal of Real offers options for any menu.

“The Appeal of Real: Building Pizza Profit Power with Real California Cheese” brochure is available free of charge to foodservice professionals, and can be ordered by calling 650.871.6455 or click here to download a copy.