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Denise Moreno and James Neuburger of La Quinta Selected to Represent California at National Fuel Up to Play 60 Student Summit in Chicago

SAN FRANCISCO (May 26, 2015) ­­– Denise Moreno and James Neuburger, junior high students from La Quinta, Calif., were selected as two of three student representatives to serve as a State Ambassador for Fuel Up to Play 60 (FUTP 60), the nation’s largest health and wellness program. Created in partnership with the National Dairy Council and the NFL, in cooperation with the United States Department of Agriculture (USDA), FUTP 60 encourages students to eat healthy, be active and make positive, healthy changes in their schools and communities. The program is supported in California by the state’s more than 1,450 dairy farm families through the California Milk Advisory Board (CMAB). 

“I am grateful to have been selected as a California student ambassador,” said Denise Moreno, an eighth grader at La Quinta Middle School. “I love being part of a program that really benefits students like me. I also like the fact that local dairy farmers in our nearby communities are behind this program and are supporting us at the school level.” 

“I am extremely passionate about living a healthy lifestyle – one that focuses on fueling my body with good foods and staying active, which is why I love the Fuel Up to Play 60 program”, said James Neuburger and eighth grader at La Quinta Middle School. “For students like me, this program is simple to implement at school and, most of all, it’s fun!” 

State Ambassadors, along with four National Ambassadors, lead the Fuel Up to Play 60 program (within their own schools), which engages youth directly as grassroots leaders to increase access to nutrient-rich foods and 60 minutes of physical activity at school. From smoothie stations to walking clubs, Fuel Up to Play 60 helps students create healthier school environments in over 73,000 schools nationwide. The program also encourages and recognizes schools and students with rewards, such as a trip to the Super Bowl, NFL merchandise and NFL player appearances. 

“Both Denise and James are dedicated to creating a healthier lifestyle for themselves and their school peers. This is why we are thrilled to have them represent California student ambassadors this year,” said Jennifer Giambroni, Director of Communications for the CMAB. “We look forward to seeing everything they accomplish in the upcoming school year.”

Selected from a nationwide search and extensive application process, these State Ambassadors along with National and School Ambassadors will have the opportunity to attend the Fuel Up to Play 60 Student Ambassador Summit in Chicago, Ill. this summer. The Summit provides Student Ambassadors the opportunity to meet with fellow leaders and help sculpt the program, which relies on the input and participation of students to grow and evolve. Students will also have the chance to meet NFL players and participate in exciting events including unique physical activities and an ultimate cook-off with their peers. 

For more information about Fuel Up to Play 60 and the Student Ambassadors, visit or find us on Facebook, Twitter and Instagram

About Fuel Up to Play 60

Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. 

Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit to learn more. 

About NFL PLAY 60

Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFLPLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit

About National Dairy Council

National Dairy Council® (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit