SOUTH SAN FRANCISCO, Calif. & MODESTO, Calif. – (January 31, 2013)— Whether used to make a dip, melted on top of pizza or drizzled on tortilla chips, cheese and dairy products rule as ingredient of choice on Super Sunday. When Americans across the country tune into the East vs.

SOUTH SAN FRANCISCO, Calif., & MODESTO, Calif.—October 23, 2012—As the number one dairy state producing over 21% of the nation’s milk supply, the California dairy industry is going where no other state marketing organization has gone before.  The California Milk Advisory Board (CMAB) is utilizing new advertising spots, interactive gaming and technology to show that no matter how much the world has shifted, California milk and dairy products remain an important and relevant part of modern family life.

Make Us Part of Your Family

School is in session and that means lunches, lots of lunches. Over 79 million kids are back in school this September according to the US Census and that means parents needs to dust off their creative lunch-packing skills to keep the kids happy and well-fed. Nothing says school lunch more than ice cold milk and dairy products. The lunch experts at the California Milk Advisory Board (CMAB) are offering a lesson plan to inspire healthy, fun school meals the kids will actually want to eat (and their friends will want to share). 

SOUTH SAN FRANCISCO, Calif., & MODESTO, Calif. – July 20, 2012 –The California Milk Advisory Board (CMAB) has released a new resource showcasing ideas for how pizza foodservice operators can incorporate California specialty cheeses to increase profits and menu innovation. The brochure, “The Appeal of Real: Building Pizza Profit Power with Real California Cheese,” presents creative takes on classic pizza combinations as well as fresh flavor trends.

(ARA) - The sun is shining and the smell of charcoal is in the air – it’s officially grilling season. Eighty-five percent of consumers will take to the tongs for some outdoor grilling this summer, according to the Hearth, Patio and Barbecue Association. So what’s on the menu? 

The California Milk Advisory Board (CMAB) has developed a host of smokin’ tips and juicy recipes that will make you say “cheese please” at your next backyard feast.

Savor the real California Cheese flavor

SOUTH SAN FRANCISCO, Calif., & MODESTO, Calif. – June 5, 2012 – The month of June may be the start of summer, but it also kicks off a month-long celebration of all things dairy. As the number one dairy state, California is celebrating June Dairy Month with a proclamation from California Governor Jerry Brown declaring June “Real California Milk Month” in recognition of the importance of California’s dairy industry and 30 days of activities celebrating and supporting milk and dairy products and the farmers who bring this essential food to the table.

So. San Francisco & Modesto – May 24, 2012 – Latin-style cuisine is on the rise. In fact, in a recent survey conducted by the California Milk Advisory Board (CMAB), nearly half of the consumers surveyed (48 percent) said they cook Mexican food at home and it’s predicted that the Mexican/Hispanic food segment will continue to grow moderately (2 percent annually) through 2016. (Mintel, 2010).

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So. San Francisco & Modesto – January 30, 2012 – Whatever happened to those witty cows from California? They’re busy being the life of the party from kitchens to driveways and everything in between. The folks who brought you the Happy Cows are giving you an insider’s pass to see what they’ve been up to in a pre-game YouTube preview of their Super Sunday commercial on January 30^th.