SAN FRANCISCO (May 26, 2015) – The California Milk Advisory Board (CMAB) has selected Denair student Brielle Prock, daughter of dairy producers, Ray and Erica Prock, as one of three students to serve as a State Ambassador for Fuel Up to Play 60 (FUTP 60), the nation’s largest health and wellness program created in partnership with the National Dairy Council and the NFL, in cooperation with the United States Department of Agriculture (USDA). FUTP 60 encourages students to eat healthy, be active and make positive, healthy changes in their schools and communities. The program is supported in California by the state’s more than 1,450 dairy farm families.
“I am honored to be selected as one of the California’s Fuel Up to Play 60 student ambassadors, especially because the program is supported by my family and other dairy farm families throughout the state,” said Brielle Prock, a sixth grader at Denair Middle School. “Fuel Up to Play 60 gives students like me an opportunity to support making healthy food choices and get active at school for 60 minutes a day, and to help other kids do the same.”
State Ambassadors, along with four National Ambassadors, lead the Fuel Up to Play 60 program (within their own schools), which engages youth directly as grassroots leaders to increase access to nutrient-rich foods and 60 minutes of physical activity at school. From smoothie stations to walking clubs, Fuel Up to Play 60 helps students create healthier school environments in over 73,000 schools nationwide. The program also encourages and recognizes schools and students with rewards, such as a trip to the Super Bowl, NFL merchandise and NFL player appearances.
“Brielle has a tremendous passion for Fuel Up to Play 60,” said Jennifer Giambroni, Director of Communications for the California Milk Advisory Board. “She is dedicated to creating sustainable change at her school and in her local community.”
Selected from a nationwide search and extensive application process, these State Ambassadors along with National and School Ambassadors will have the opportunity to attend the Fuel Up to Play 60 Student Ambassador Summit in Chicago, Ill. this summer. The Summit provides Student Ambassadors the opportunity to meet with fellow leaders and help sculpt the program, which relies on the input and participation of students to grow and evolve. Students will also have the chance to meet NFL players and participate in exciting events including unique physical activities and an ultimate cook-off with their peers.
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Dairy Council (NDC) and National Football League (NFL), with additional partnership support from U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student challenges. Fuel Up to Play 60 is further supported by several health and nutrition organizations: Action for Healthy Kids, American Academy of Family Physicians, American Academy of Pediatrics, Academy of Nutrition and Dietetics, National Hispanic Medical Association, National Medical Association and School Nutrition Association. Visit FuelUpToPlay60.com to learn more.
About NFL PLAY 60
Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like the National Dairy Council. NFLPLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit NFLRush.com.
About National Dairy Council
National Dairy Council® (NDC), the non-profit organization funded by the national dairy checkoff program, is committed to nutrition education and research-based communications. NDC provides science-based nutrition information to, and in collaboration with, a variety of stakeholders committed to fostering a healthier nation, including health professionals, educators, school nutrition directors, academia, industry, consumers and media. Established in 1915, NDC comprises a staff of registered dietitians and nutrition research and communications experts across the country. NDC has taken a leadership role in promoting child health and wellness through programs such as Fuel Up to Play 60. Developed by NDC and the National Football League (NFL), Fuel Up to Play 60 encourages youth to consume nutrient-rich foods and achieve at least 60 minutes of physical activity every day. For more information, visit www.NationalDairyCouncil.org.