TRACY, Calif. (December 12, 2016) — The California Milk Advisory Board (CMAB) recently unveiled a new Foodservice digital advertising campaign spotlighting “REAL Makers”, innovative chefs from throughout the country using California dairy in an interesting way. The campaign rolled out this fall with three digital spots with links to videos of these chefs showcasing California dairy hacks – clever culinary tricks of the trade that include new preparation methods and surprising twists on classic techniques – all using California dairy foods.
“REAL Makers chefs appreciate the values behind California dairy – a commitment to sustainability and animal care as well as consistent quality and freshness,” said Jennifer Giambroni, Director of Communications for the California Milk Advisory Board. “This campaign celebrates these craftspeople who design their culinary creations with the best ingredients and the greatest respect for the food.”
The inaugural campaign features chefs Celeste Cooper and Alexandra Lopez of Hen House and chef Jen Biesty of Shakewell – both in Oakland, Calif. – and chef Nico Delaroque of Nico, San Francisco. Each digital ad links to a video of these chefs demonstrating ideas for using products like California cheese and butter in trend-forward menu concepts:
- Crispy Mozzarella Cheese Bow, featuring Chefs Alex Lopez & Celeste Cooper of Hen House, Oakland, California
- Makeover Cheese-Rind Mousse, featuring Chef Nicolas Delaroque of Nico, San Francisco, California
- Shake Well Butter Sauce, featuring Chef Jen Biesty of Shakewell, Oakland, California
California has led the nation in overall milk production since 1993 and is the country’s leading producer of butter, ice cream, nonfat dry milk and whey protein concentrate. The state is the second largest cheese and yogurt producer. California’s more than 50 cheesemakers produce more than 250 different varieties and styles of cheese using exclusively California milk. California is the country’s leading producer of Hispanic-style cheeses, producing more than 25 varieties and styles of Hispanic-style cheeses and dairy products bearing the Real California Cheese seal. California also produces many other quality dairy products sold into the Foodservice channel, including yogurt, frozen yogurt, ice cream, sour cream, cottage cheese and crème fraîche.
“Operators know that their customers are interested in where their food comes from,” said Giambroni, “And that’s why adding the halo of Real California dairy can make a difference to their bottom line.”
For more information, to watch the videos and to sign up to receive the REAL Makers Foodservice eNewsletter, operators can visit www.RealCaliforniaMilk.com/Foodservice.